It’s Called Blood is It Sound’s Single Out Now
Good Day Noir Family,
Darkness seeps into every corner of It’s Called Blood, the new single from It Sound. The track builds its own dimension, one that feels half-industrial, half-grunge, yet leaning into something even more shadowy.
It’s Called Blood is It Sound’s Single Out Now
The opening is driven by a steady, mechanical groove that immediately anchors the listener, while the guitars buzz with a gritty edge—never bright, never polished, but instead smoldering as if they’ve been pulled through layers of chorus and smoke.
The vocal entry is minimal, almost spectral. Sparse words drift in and out, chosen not to dominate but to reinforce the hypnotic effect. Each world feels suspended in space, leaving silence as meaningful as sound. Rather than highlighting any single instrument, the production integrates everything into one overwhelming current. It’s less about traditional song structure and more about inducing a state of trance, where repetition and texture guide the listener into a dreamlike, nearly catatonic state.
Moments of sharpness punctuate the haze—sudden high tones and piercing frequencies that jolt the ear, like sparks breaking through a fog. They trigger brief flashes of awareness, reminding the listener that this track isn’t passive—it actively manipulates perception.
This quality is amplified by the music video directed by Rockland Bazemore, which blends real imagery with surreal digital artifacts. Shapes morph and dissolve, layers shift and peel away, and reality itself seems unstable. The effect is psychedelic and visionary, reflecting the song’s intent: to challenge what we see, what we hear, and what we choose to perceive.
It’s Called Blood doesn’t follow a conventional path. It doesn’t build toward a climax or resolve neatly. Instead, it opens a portal and leaves you wandering inside, unsure of what’s real and what’s projection. That sense of disorientation is the point—and it’s delivered with conviction. This is music designed for total immersion, asking the audience to surrender control.
It’s Called Blood is It Sound’s Single Out Now!
Hypnotic!
It’s Called Blood is It Sound’s Single Out Now
Born and raised in Seattle, Jesse Damm’s music echoes the raw, untamed beauty of the Pacific Northwest. The music is complimented by the visual world of Parisian artist, Pascal Le Gras — renowned for his striking work providing record covers for The Fall and The Jazz Butcher. The art’s primal beauty perfectly captures the punk heart of It Sound’s sonic rebellion.
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